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Today's edition — 5 min read
AI & Tech

Why every tech giant is racing to build their own custom chips

You've probably heard that Apple makes its own chips. Now Google, Amazon, Microsoft, and Meta are doing the same. But why would software companies want to build hardware?

Think of it like a restaurant that's been buying pre-made ingredients suddenly deciding to grow its own vegetables. The upfront cost is huge, but the long-term benefits — customized flavors, lower costs, and less dependence on suppliers — make it worthwhile.

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Tech giants are building custom chips because off-the-shelf options can't keep up with their AI needs. It's expensive upfront but saves billions long-term and reduces reliance on a handful of chipmakers.

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